Kahlua Encourages Drinkers To Spend Delicioso Night In
KAHLÚA® AND CELEBRITY CHEF/TV PERSONALITY AARÓN SÁNCHEZ INVITE CONSUMERS TO RECONNECT IN 2011 WITH A “DELICIOSO NIGHT IN”
New Survey Finds 76% of Americans Prefer the Home to Best Connect Over Great Conversation
NEW YORK, NY (December 27, 2010) – Call it a discussion that really hits home. Kahlúa is bringing its Veracruz, Mexico heritage and entertaining traditions to the U.S. with the launch of “Delicioso Night In” – an initiative inviting consumers to spend one night a month in 2011 reconnecting at home with friends, colleagues, significant others, and other couples over intimate conversation. In fact, according to Kahlúa’s Delicioso Conversation Survey, 76% of Americans say that a home is a better place for great conversation than other establishments such as a lounge or office, and 68% of those surveyed would prefer a night at home with friends, family or significant others than one at a restaurant . Throughout 2011, Kahlúa will help inspire connections and conversations through “Delicioso Nights In.”
Kahlúa, in partnership with Celebrity Chef and TV Personality Aarón Sánchez, will offer plenty of encouragement for consumers to reconnect. From December 27, 2010 through March 27, 2011, consumers can log on to www.kahlua.com/DeliciosoNightIn or www.facebook.com/kahlua to join the movement and commit one night per month in 2011 for a “Delicioso Night In.” Those who join are automatically entered into a sweepstakes for a chance to win the ultimate “Delicioso Night In” for them and three of their favorite people. The group will enjoy transportation to New York City, a one-night stay in a luxury hotel, and a personalized “Delicioso Night In” dining experience hosted by Sánchez. Immediately following the stay, the four will be whisked away to Veracruz, Mexico, the birthplace of Kahlúa, for four days of adventure to experience a culture rich in blended traditions.
“As a busy chef and soon-to-be father of two, truly treasured moments for me are the ones I experience at home, bringing my Mexican heritage to the table while entertaining for friends and loved ones over great conversation,” said Sánchez. “I’m really thrilled to be working with Kahlúa to help connect Americans over ‘Delicioso Nights In’ throughout 2011.”
Enjoying intimate conversation at home is gaining more and more fans. According to the Kahlúa Delicioso Conversation survey, 46% of Americans say great conversation would make them most happy when spending a night in with friends, family or a significant other, far more than great food (19%) or music (5%). Among top conversation topics are shared memories (29%), daily happenings (26%), favorite things (17%) and current events (17%). And nearly nine in ten Americans (88%) polled before New Year’s Eve said they preferred to ring in 2011 at a home – either theirs or an acquaintance’s – rather than at a nightclub.
“There are so many ways to enjoy a ‘Delicioso Night In,’ ” said Sánchez. “Sweeten the evening by simply inviting your guests into the kitchen for some creative collaboration to help bring the menu to life. This will allow for plenty of conversation starters while cooking and dining on your culinary creations.”
Sánchez suggests the following Mexican-inspired entertaining tips to help connect groups of friends during their “Delicioso Night In:”
- “You don’t have to be a chemist to create memorable aromatics for your next evening of entertaining at home. Let robust spices (think cloves, canela – the real cinnamon – cardamom and black pepper) help set the mood with the help of a standard frying pan. Toast the spices just to their smoking point, and the room will fill with an inviting – and delicious – bouquet.”
- “When prepping for a perfect evening, pairings are a fun way to turn any meal into a special occasion and spice up the fun. Plan three courses and pair each with a small cocktail; use one base spirit in three different ways. Keep in mind when choosing your menu to pick a spirit that embodies the flavors you are working with; for example, Kahlúa will bring out beautiful notes of vanilla that pair nicely with complex and robust dishes that involve such flavors as molé.”
- “Ready for an intimate night at home? Feeding someone can be a loving, playful proposition, especially sans fork. In Mexico, where my family is from, we love to entertain with botanas – small bites – that incorporate foods indigenous to the region like seafood and black beans. Reconnect with your partner over a selection of botanas like plantains, garnachas (a small fried masa, or dough, topped with pork or chicken), mushrooms or fresh-cut fruit.”
For additional information on Kahlúa’s “Delicioso Night In” and to download the iPhone Delicioso Talk About App loaded with conversation starters for your next intimate gathering, visit www.facebook.com/Kahlua.
The Kahlúa Delicioso Conversation Survey was conducted by Kelton Research between December 10th and December 16th, 2010 via email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 21 and over.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.
In this particular study, the chances are 95 to 100 that a survey result does not vary, plus or minus, by more than 3.2 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
The alluring taste of Kahlúa was first created in Mexico in 1936. Today, each bottle still begins in the heart of Veracruz, Mexico where some of the world’s finest coffee grows at high altitudes under the shade of citrus and banana trees. Kahlúa’s pure Arabica coffee is hand-selected, roasted in small batches and brewed to the perfect intensity. Then, it is combined with the warmth of locally produced sugarcane spirit and the finest vanilla and caramel to create the award-winning taste of Kahlúa.
Kahlúa is operated and marketed globally by The Absolut Company, a unit of Pernod Ricard USA.
ABOUT PERNOD RICARD
Pernod Ricard USA® is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.
In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram’s Extra Dry Gin®, Beefeater® Gin, PlymouthT Gin, Martell® Cognac, Malibu®, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and
Ricard®; such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouët® Champagne, G.H. MummT Champagne and Mumm Napa® sparkling wines.
The company is based in Purchase, New York, and has roughly 1,000 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
Drinking Responsibly is Múy Delicioso.